but if you are openly instrumental about what and how you choose to speak, that instrumentalism is what you will project, untrustworthiness. of course you want to be appealing and not divide your own coalition. 1/

the art, though, is to find a way to be that is appealing that people understand as reflecting stable commitments they can understand, share, or condemn. if you are protean, a schmoo (dating myself) your “messaging” is meaningless, unworthy even of evaluating. /fin