No offense, but I think that's dumb. These things thrive because of coordination equilibria. Humans almost never break coordination equilibria by spontaneously, in isolation, bearing switching costs and hoping others do the same. 1/

Coordinated collective action is required, and in a world where most people are and mean to stay busy and rationally ignorant of things like local maxima as traps, imagining mere communication by the concerned will deliver is also dumb. This is what state action is for. /fin