I agree you don't advertise as "middle class tax hike"! For middle class things, you talk up what's being bought, then argue it's worth paying for. 1/
Just as a matter of technocracy, though, we are likely to need more middle class taxes to cover the universal benefits a civilized society offers. We'll be richer, not poorer, for what we purchase together, though. That's the purpose and point! 2/