I don't say everyone should subscribe to The New York Times regardless. Cancel! 1/

But "if everyone put their money where their mouths are" is like "if everyone eschewed Cheetos and ate only fresh veggies". It is not, in fact, how consumer choice works. 2/

If you want journalism to actually exist in the world, you have to come up with a better answer for how to finance it than insisting that if consumer choices were driven by deeper forms of virtue than in fact they are, things would work as well as an economics textbook says they should. /fin