@jjoelson @matthewstoller Apple — and Meta and Google and Microsoft — will of course consider this unfair. You are changing the rules of the game on us midstream! But this game isn't set up for their benefit. We structure markets for the benefit of the public. The public is not well served by a world dominated by behemoths of arbitrary decisions are poorly disciplined by competition, and by the innovation disincentive of entrenched incumbency. 9/